Characteristics of Auto Parts Marketing
Auto parts marketing should see sales as the most important part of the business. All activities of an enterprise should be carried out around the sales, since marketing plays a pivotal role in the survival and development of enterprises. Auto parts sales, compared with the general merchandise, have the following characteristics: (first) strong professional technical; (second) operating varieties; (third), operators must have a considerable amount of inventory support; (four), operating there must be a matching service; (fifth), sales of seasonal accessories; (sixth), the regional sales of auto parts. Most auto parts enterprises, accessories sales are store sales. Both wholesale operations, retail operations, store sales are the most basic and the most direct distribution channels. auto body parts products sales management focuses on the management of sales outlets.
Auto Parts Varieties Series Division
All the accessories sold, regardless of their models, but according to the ministry, department, commodity sub-cabinet operations the operating engine accessories, called engine group; business tool sales are called the tool group; business of GE is called GE group. The advantages of the division of group are: first) more suitable for the requirements of specialization. second) Auto Parts has a wide variety and as to management personnel, learn the product knowledge of the accessories varieties for the operator himself is very important, and much easier than to learn the particular models of all accessories product knowledge, so that the operator can quickly grasp the business varieties name, quality, price and generic interchangeable common sense. Especially imports maintenance accessories business, such as the Volkswagen Tiguan parts, due to complicated models, and the ownership of each vehicle is not too much, so the groups division will be better.
Auto Parts Models Group
If divided by different car models, such as division of Santana, Fukang, Jetta, Audi, Dongfeng and liberation etc. Each group operating has one or two models of all varieties. This group advantages of the division is: first) a narrow range of models have some specialized transport units and factories and mines, small and medium-sized enterprises and individual users, most of them only have one or several models. Second) division by car accessories catalog also published OEMs consistent ventures can be conveniently prepared by purchase plans to the models proposed to OEMs goods. Third) models sub group is also conducive to economic accounting and management, and to operate in isolation, some varieties of different models, it is difficult to assess economic benefits.
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