Changchun Hella synergy Road

Modern management thinking, collaboration has been used as an effective means of improving efficiency. When the Chinese auto parts manufacturers facing a test of survival and death, they will invariably embarked on a collaborative of the road created in 1899 Hella (Hella) is a hand lighting workshop gradually become industrial production enterprises, after 100 years of development, it has become synonymous with the global automotive lighting technology. Lipstadt the Hella company's headquarters is located in Germany, and it works closely with branch offices in Europe, the Americas, Asia, and the automotive industry. Hella products through joint ventures and license transfer for production in many countries in South America, Asia and Africa. The early eighties of the last century, Hella came to China as the automotive industry and the global partnership of independent parts distributors. Focus in the long-term development of the domestic automobile manufacturers, Hella was established in 1995 Changchun Hella headlights Co., Ltd., FAW - Volkswagen, FAW Group, Hafei Group Jetta, Audi, Bora, favorite variety of models provide matching supply lighting products Changchun Hella initially brilliant, this brilliant derived from the profits of China's automobile industry. In 1995, building cars, it means making a fortune. Many car factories are creating a rare record - went into production that year profit. Upstream automobile manufacturers life is so good, of course, will not be bad days of the downstream manufacturers of auto parts. Changchun Hella so brilliant forward into the new century. Today, however, the windfall has increasingly become the car manufacturers' memories. The customer depending on car prices is a natural behavior, and there is no decline in the number of customers interested in the prices of some models a few thousand dollars are excited in the customer's mind is thinking this drop a few one thousand, the next time will be lower and lower. A "drop in the national car market" sound, Changchun Hella really feel a crisis. It is this crisis, Changchun Hella embarked on the road of this synergy. Modern management thinking, collaboration has been used as an effective means of improving efficiency. Original Taylor study workers' self-coordination of the actions of individual workers, it can be said that is the lowest stage of collaboration; logistics and manpower within the entire system is starting to get to Ford's assembly line began using the maximum coordination; Today, this coordination is extended to all aspects, including research and development, planning, sales, logistics associated with the system. Changchun Hella suffers, they naturally think of the collaboration. If you want to explore the Changchun Hella synergy of the starting point of the road, then we will find that it originated synergy in the of Changchun Hella concept of leadership and the signs of the times it comes to the signs of the times, Hella's senior leadership is well aware of the future of China's auto parts industry what it looks like. China's auto parts industry is also known as the "weak link" in weak industries. Now National Auto Parts and more than 15,000 manufacturing companies, annual revenues of more than 100 million yuan, only 130, there are 50 million 2700. The number of small-scale, low concentration, poor development capabilities, which is a common problem of the auto parts industry. Some experts think of parts and equipment level gap with foreign countries about 15 years, at least 20 years behind in terms of the application and promotion of high-tech, research and development of products. Based on this situation, the large-scale integration of parts suppliers in China will inevitably occur. It is predicted that, after the integration of the overall number of parts suppliers will be reduced by 70%, and finally the formation of 20-30 a supplier, a 250-350 two suppliers, 1250-1500 three suppliers. In other words, the current annual revenues of more than 100 million yuan of auto parts manufacturers will have 100 disappeared, operating income 500,000 will have a super to 1000 on this hard to find when placed in a string of stunning statistics front, Hella including auto parts manufacturers have to consider the problem of survival or death, has become. Generally speaking, the way out of the auto parts manufacturers have two, one is engaged in the joint of the lateral eat into some easy-to-digest counterparts bigger scale enterprises; another car manufacturer to establish and upstream vertical more professional, more close working relationship at the same time, in order to minimize the risks due to the competition between several major Automotive Group, the auto parts manufacturer near several large groups while building factories, and serving them. One horizontal and one vertical, Hella, Germany senior chose the latter. It can be said, this time, Changchun Hella achieved the first level of synergy - leadership concept and the reality of synergy. Changchun Hella general manager Dr Cheung said: "In the future, our company's core competitiveness not only provide high quality products, to create synergies and OEM seamless, rapid response, low-cost carriers collaborative mode of operation is one of our core competencies . "

On the level of synergy, Covics program integration and support division general manager Shaoruo Ming in an interview described their feelings. He believes that the Chinese auto parts manufacturers appeared later on, he mostly abroad, management philosophy is very new. A considerable number of domestic auto parts manufacturers are beginning to realize the existence of the crisis, would like to enhance the core competitiveness by means of information, good management concepts play a role as a means of information has laid a foundation. It is because of Changchun Hella level synergies well, so the next implementation of information technology work surprisingly smoothly. This level is collaborative and FAW Group's e-commerce, this level there are three core, is to do three synchronization: synchronous development, synchronization plan and simultaneously supporting talk clearly Changchun Hella three synchronization, but also FAW Group from its upstream manufacturers - Let's talk about. Currently, global OEMs margin is only 3%, but there are 15%. This does not mean that China's automobile cost advantage, on the contrary, China's auto industry, the average cost is higher than the world level of 30% or even 50%. A "drop in the market today" sound, facing unprecedented "crowded" competitors in the Chinese market, car manufacturers have already had to look from a simple marketing campaign shifted to cost control. Manufacturers of declining margins, pressure is bound to pass on parts suppliers. In this regard, the FAW Group of Changchun Hella is no exception. Intense competition makes the FAW Group, the level of information technology has become very high, and FAW Group, one of the Changchun Hella pass the cost method, is to Changchun Hella themselves and to maintain a high degree of synergy. Changchun Hella In order to achieve this goal, the process of information must be crossed the threshold of FAW Group and FAW Group synergies Changchun Hella This synergy initially requested the ability to have "rapid response", that is to say Changchun Hella timely feedback, and to do that, and its foundation is the simultaneous development of demand for FAW Group. Secondly, this synergy is reflected in the production plan. This means, Changchun Hella's production plan must be with reference to the production of FAW Group plans formulated OEM parts requirements and accessories market demand, but also consider. This is the synchronization plan. Finally, this synergy is also reflected in Changchun Hella To have the ability to "deliver on time". FAW Group requires immediate supply supply, Changchun Hella according to the needs of FAW Group for timing, ahead of a few hours to deliver the products to the production lines for assembly use. FAW Group requirements are very strict, and if the result in the production line of the FAW Group standstill, Changchun Hella company will have to pay liquidated damages. This is the meaning of simultaneously supporting. In the implementation process, the two sides strict processes and data of these two key points. Process love, Changchun Hella ERP project manager, said the sentence is: the management flexible art, the flexibility of the process is a disaster. "It is based on this idea, Changchun Hella during the entire project implementation to make use of SAP standard business process definition and implementation of the consultant's recommendations, its business processes become simple, efficient set of even the best system, run the data is wrong, but also ultimately to no avail. The automotive industry has a wide variety of materials, Changchun Hella is no exception at this point. Changchun Hella's finished, semi-finished raw material, the total amount of data of thousands, and product updates faster average every month there is material void and produce tens to about one hundred. Changchun Hella raw materials also exist to deal with a step-by-step to achieve localization, localization ago, some kind of raw material as a whole, using only a data representation is sufficient, after the localization of the original raw materials necessary as semi-finished , and therefore requires several data to represent the form of its raw materials. Furthermore, the rows in the auto parts also exists the problem of alternative mold member, which means that a part in the use of the batch, when a goods parts shortage, can be used a small amount of secondary products Part alternative, but substitute quantities of random also problems to the management system from synergy to sync

In February 2003, ERP project was formally launched in Changchun Hella. Changchun Hella in optimizing existing business processes, improve the efficiency of business processes to achieve faster and more effectively monitor the business and get statements realize e-commerce collaborative R & D Center of FAW Group, FAW Group and Changchun sea pull the company's technology department is synchronized in terms of new product development, research and development of a new model will trigger the lights Hella PDM system improvements or innovation, Changchun Hella PDM and ERP systems to achieve data synchronization, such can maintain data accuracy, improve maintenance efficiency. Synchronous development thus achieve synchronization schemes including FAW Group and Changchun Hella synchronization, and Changchun Hella internal synchronization. FAW Group online to Changchun Hella opened a client, such Changchun Hella can always log on to the system of FAW Group to see the demand for data, so that you achieve the procurement needs of the FAW Group and Changchun Hella sales, production Scheduled synchronization. These data is then transferred to the Changchun Hella ERP system, As After MRP decomposition, Changchun Hella based on the decomposition of the data deployment own human, financial, material, internal production planning collaborative FAW Group in the production on the implementation of kanban pull mode, of Changchun Hella's management system and FAW Group Kanban system to achieve synergy in accordance with the signage on the information in a timely manner to adjust production plans to deal with inserting allocate inventory. Receipt of FAW Group to goods scheme, within two hours can be delivered to the warehouse or station, truly synchronized logistics when it comes to the implementation of ERP projects Changchun Hella growth in the number of benefits that can pull Covics Shaoruo Ming similar Changchun Hella small and medium-sized auto parts enterprises, the total production scale of only tens of millions to make it happen hundreds of millions of profit growth is unrealistic. It can never be said Changchun Hella such enterprises do not need the ERP, ERP project management philosophy is that the original Changchun Hella leadership exists in the minds of the true meaning of Changchun Hella ERP project this concept curing down, at the same time providing a more effective management procedures and, more importantly, the ERP project for Changchun to Haila Mai over the upstream manufacturers threshold, which can participate to a greater range of competitive synergy of the road much longer

Changchun Hella's success for its own, the synergy of the road can come to an end, but it seems in Shaoruo Ming collaborative long way to go. He believes that the domestic auto parts manufacturers information of the road will go through three stages: the first stage is the fact-oriented management. The management of objects, including human, financial, material, and supply chain management. This stage to complete the work of the enterprise data reflect up to the level of supply and marketing of the entire business and other issues can be resolved. Significant signs of this stage is to the more bosses desktop computers, various data will show through charts, indicators, and other forms in front of the boss, the corporate bosses accordingly can know what issues need to be addressed; second stage called benchmark Management. Is to take a look at the advanced foreign enterprises to achieve what criteria, then enterprise data take the comparison and benchmarking, to find the gap, in order to improve; third stage is called exception management. Only at this stage, the corporate leaders can from the point of view of the whole process to consider the issue, thinking about the real crisis exactly where. The Shao Ruoming think the majority of the domestic auto parts manufacturers just stop at the first stage, the synergy of Chinese auto parts manufacturers the road is still a long view of the domestic auto market changing, Shao Ruoming domestic auto parts manufacturers CIO must own enterprises the development of a very clear understanding, to know that after three to five years would be like, so as to clear mission to make IT regulations and decide which approaches to deal out ready to break through bottleneck. As they walk in a synergistic road, each of them the implementation of the ERP project once, it will be excellent management experience in the implementation of the enterprise into our knowledge base specific to Covics Shaoruo Ming said, such a high-dimensional Prudential to Changchun Hella's like many businesses grow together Changchun Hella's success just taken the first step in collaborative road, domestic auto parts manufacturers still planning Mai how good the first step of this synergy, placed in them synergy before the road is still long indeed. The domestic auto manufacturers should keep in mind that a good start is half the success, they need to be a success to greater success. Despite the synergy of the road is not flat, but this step Changchun Hella, after all, a solid step out.