French government recommended PSA Opel GM stressed no intention of selling

French media "Le Monde" reported recently, according to reports from the French Ministry of Finance, informed sources, the French government proposed directly attributable to the acquisition of the PSA Peugeot Citroen Group (PSA) is a cooperation between competitors - GM's Opel depot. "Le Monde" in the article, Opel, PSA, can be re-established a new career body against competitors include the Volkswagen Group, including threats. Although the argument has been Opel aspects countered that this is just the idea of ​​the French government unilaterally, but this "creative" but also the European motor racing caused considerable repercussions. Just come from nowhere? In February last year, the PSA Peugeot Citroen Group and General Motors signed a cooperation agreement, the two sides to cooperate in areas such as procurement, development and logistics plans through joint procurement and development of the new car, in a cost savings of $ 2 billion within the next five years ; but since the two sides announced a partnership, the dispute will continue to occur, and the final cooperation case lead to the development of the situation change because of the intervention of the French government.

On the other hand, many analysts believe that the cooperation between PSA Peugeot Citroen Group and General Group, the intervention of the French government has been a considerable change from the cooperation of large cars to small cars between joint research and development, and production assembly originally intended by the Opel factory in Germany, and also changed the whole dominance by the production base of the PSA Peugeot Citroen Group, has almost the PSA Group achieved full concession of Universal Group Opel interests seems to have revealed some clues, although the French government's argument does not really, but it should not just come from nowhere just. General stressed: no intention of selling Opel from the beginning of the news, GM repeatedly stressed no intention to sell Opel. 10, 2009, said GM Vice Chairman and the Opel Supervisory Committee Chairman Steve Ge Siji, General Motors does not intend to sell Opel.

Just opened on the 14th of the 2013 North American International Auto Show, General Motors CEO Dan Exxon Again: "Opel is not selling, and will not give up." Due to the downturn in the European economy, overcapacity and other unfavorable factors Opel consecutive years of losses. Earlier plans to sell its assets in order to raise funds for the repayment of the loans of the parent company, Universal. Although the management of General Motors recently repeatedly said they would not sell Opel, but in fact GM Opel out of your own business can be heavily indebted. Sell ​​Opel for GM, no doubt from the fund in terms of removing a heavy burden. Universal purported hope borrow Opel brand to open up the European market, but the lack of understanding of the European market and is not successful, the sales decline since the 2008 financial crisis, the United States market, the generic working due to their inability to Opel, repeatedly sell Opel put on the agenda. From the current market environment analysis, GM hopes to concentrate our efforts to compete for the U.S. and Chinese markets, and give up do not know when the recovery of the European market to sell Opel is also not a bad idea.

From product and technology, Buick and Chevrolet brands and Opel has some relationship, but the view from Universal to sell Saab General Group product line did not show any specific adverse effects, just need time to transition and improved. Imaginary With Opel, PSA in China can be hard PSA group's Peugeot and Citroen two brands the European market has declined significantly to 16.5% in 2012, the two brand's global sales total decay from 3.55 million in 2011 to 297 million, obviously the impact of the European debt crisis, is already facing serious challenges, PSA Group in 2012, not only was forced to close factories, and even financing the sale of corporate headquarters in the city of Paris, the essence of the lot.

Worldwide, the original market share continue to be eroded, the United States, the European market downturn, the Chinese market, although there was growth, but it falls far short of the Volkswagen Group and competitors than. The reason, the product line is thin, technological advantage is not obvious enough popular models in the Chinese market are affecting the rapid development of the PSA. Opel brand, although sales in the Chinese market, not temperature is not fire, but have a good reputation in terms of technology and quality. Century-old brand, Buick, on the other hand, from the vehicle, the GM's have not been valued in the United States almost disappeared, but in China, but hit a nice turnaround, which is based on the Opel platform development Hideo, Regal The Cruze models such has a close relationship. If PSA can successful acquisition of Opel, believe that the the Opel product research and development capabilities and technical support must be Peugeot Citroen Group have a positive effect.

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