The world's leading luxury car brand Jaguar Land Rover will

On November 18, the concern Chery Jaguar Land Rover joint venture project in Changshu Economic and Technological Development Zone held a groundbreaking ceremony. The world's leading luxury car brand Jiangsu made ", the development of the automobile industry for Changshu, even Jiangsu to the high-end, has an important role in boosting. The project site is Changshu, Jiangsu Province, the construction scale of annual production capacity of 130,000 passenger cars and supporting 130,000 engines, products include: Land Rover sport-passenger vehicles (SUV), Chery cars, Jaguar cars; Chery 2.0L / 1.6L direct injection turbo engine, Jaguar 3.0L supercharged engine. In addition to vehicle production base, the joint venture will also build a joint R & D center, engine production base, will also sell the production for the Jaguar, Land Rover products, and launch own brand tailored for the Chinese market, the joint venture, the project is expected to be completed in 2014 commissioned.

This project, Jaguar Land Rover brand to set up production bases in countries other than the United Kingdom for the first time. Jaguar Land Rover Global CEO Schwayder in an interview that chose China because "Jaguar Land Rover China has become the largest overseas market, our products in China has a large number of consumers and enthusiasts.

As a wholly owned subsidiary of India's Tata Motors, Jaguar Land Rover is the UK's largest luxury carmaker. Jaguar Land Rover sales in China accounted for only 1% of the global sales in 2005; Currently, China is the largest overseas market for Jaguar Land Rover. 2012 10 months, Jaguar Land Rover's Chinese sales increase of 80%. Insiders pointed out that Jaguar Land Rover has developed rapidly in China, and other luxury car brand is still urgently needed to grab more market share through localization.

As China's largest independent brand car enterprises, Chery Automobile has nine consecutive years ranked in the Chinese vehicle project exports. This collaboration with Jaguar Land Rover is Chery's first joint venture projects with foreign automobile companies. The foundation stone laying ceremony of the day, Chery Automobile Co., Ltd., General Manager Yin Tongyue such a prospect, "Chery 15 years of unremitting efforts, the economy car with a strong independent research and development and product strength. Cooperation with Jaguar Land Rover will allow us to learn more advanced technology and management experience. "

Surprisingly, this Chery and Jaguar Land Rover's "marriage" to select the interprovincial held. Changshu Economic and Technological Development Zone Auto Development Council official said, in the logistics industry is highly developed, and the radius of the lowest logistics costs Yangtze River Delta region, located in China's auto parts is the most developed regions of Jiangsu, Zhejiang and Shanghai, Changshu thus closest to the market closest to the supply suppliers, control of the operating costs of the car project the most favorable.

Jaguar Land Rover Jiangsu made ", led to a development of the automobile industry shock waves. The experts said, will be formed in two cars driven, in Changshu and even Jiangsu surrounding an auto industry chain and industrial clusters, promote complementary resources of the region, the industry association, the establishment of the gradient multi-level industrial development circle. The two major car project is finished, the Changshu vehicle and ancillary components is expected to achieve sales revenue of 200 billion yuan, becoming the radiation surrounding the heavyweight domestic automobile industry base.

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